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IM CHI CHENG
EMPLOYER PROJECT 2024
Project Title : MGT3232 Employer Project - Strategic E-Commerce Expansion
Company : JM Optoelectronic Technology M Sdn Bhd (JMM Lightings)
Date : April 2024 - July 2024
My groupmates and I collaborated with JMM Lightings on a dynamic employer project aimed at expanding JMM Lightings' e-commerce presence. This project will involve four of us final semester degree students working closely with the company to develop and implement strategies to enhance their online marketplace operations, specifically on platforms like Lazada. This employer project not only aims to deliver tangible business results for JMM Lightings but also enriches our educational experience us by immersing in real-world e-commerce and digital marketing challenges.
MENTOR PROJECT 2023
Project Title : MPU3253 DESIGN THINKING MENTOR PROJECT
Date : August 2023 - December 2023
My groupmates and I developed Elite Drive, which is a personal protection e-hailing service. The video presented a prototype mobile app and the benefits of Elite Drive service. This project is under the guidance of our mentor, Mr. Ooi Tze Howe.

CHARITY NIGHT MUSIC CONCERT 2023
Project Title : Raising Hope with Music
Organizer : MPU3442 Community Service Group 5 students
Date : 15 July 2023 6:30pm - 10pm
This is the group project of MPU3442 Community Service subject, students can decide what they want to organize to raise funds for the beneficiaries. This charity event is to build classrooms for B40 children to receive a good education in a good environment. We used the most attractive method to attract young generation, which was to hold concerts and invite pop singers to perform. In this event, I serves as the team leader of program department. During the process, I learned the importance of communication and the spirit of teamwork, which also made me understand that hosting an event is not a simple matter. With our unremitting efforts, the event ended successfully. In the end, RM3,500 was raised and the full amount was handed over to the school for us to pass on to the beneficiaries.
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FASHION SHOW 2022
Project Title : Breaking The Society's Beauty Standard
Organizer : INTI International College Subang and University of Hertforshire, UK
Date : 8 November 2022 2pm-530pm
INTI International College Subang and the University of Hertfordshire organized the "Breaking the Society's Beauty Standard" fashion show on November 8, 2022. This event was a project by the Event Management students, and I had the privilege of serving as a member of the Logistics department. I in charge of the set up places and prepare props for the event crews and models. The primary objective of this fashion show was to challenge and break societal beauty stereotypes, empowering women and promoting strength and confidence in this era.
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SPM PROJECT 2019
Project Title : SPM Projects 2019
Date : January 2019 - October 2019
I am proud to present three certificates that I earned as part of my SPM projects in secondary school. For my Perniagaan (Business Studies) project, I achieved an impressive score of 95. In my Additional Mathematics project, I earned a prestigious Grade Excellence. Finally, in my Prinsip Perakaunan (Principles of Accounting) project, I secured a remarkable score of 98. These accomplishments reflect my dedication and hard work in these subjects.
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